![]() ![]() This article will be part of a series on Twice’s videos – specifically “Like OOH-AHH”, “Cheer Up”, and “Likey”. Visually their videos emulate this complicated nature in a lot of interesting ways. But why not have sparkles moving at the speed of light? That’s effectively what Twice is. It’s an interesting mix that isn’t common in K-Pop anymore – generally you either go hard and fast, or you go soft and sparkly. The underlying beats actually sound more like songs that would be in a boy group’s musical repertoire while the overall melody is an uplifting, sweet style quintessential to most K-Pop girl groups. I’d say they have a cinnamon bubblegum pop style – that is to say, their music has a bit more kick to it. They generally maintain a bubblegum pop style, but even that is a bit unfair to the band. Their musical style evolves not in broad strokes, but smaller, more subtle ways. If you ask me, the reason behind this success lies in Twice’s music and approach to videos and concepts. #Kpop lyrics bubblegym tv#They’ve maintained a TV presence, they’ve been on tour in the US and abroad, they’ve done multiple commercials and had many endorsements: they are the biggest asset to JYP Entertainment overall. Their older videos, “Like OOH-AHH”, “Cheer Up”, and “Signal” all have 309 million, 342 million, and 180 million views, respectively. Their most recent videos, “Fancy” and “Breakthrough”, have been doing incredibly well – “Fancy”, which came out 2 months ago as of this article’s posting, now has 143 million views, while “Breakthrough”, which came out on their Japanese channel three weeks ago, has 25 million. Twice’s popularity has been rapidly increasing. This is easily one of the better ways to form a group. Therefore, fans got to see the group form in real time based on relationships formed between members. Often, this organic nature is revealed when the person is under pressure, for example some sort of singing challenge or test, or when people are interacting with each other in a somewhat private situation. The nice thing about TV shows is that, while edited, they do expose an organic side to a person, particularly young artists. Twice was formed through a TV show called Sixteen, similar to I.O.I, Wanna One, and VIXX. A series of seemingly incidental things that seem to line up perfectly. It’s honestly hard for me to quantify what makes them unique because, like Super Junior upon their 2005 debut, they’re a bit of a perfect storm. I was regrettably a bit late to the Twice train, but I must say I’m on board now. I don’t like it when groups get too comfortable in something safe – when I see a group do something challenging, that’s when I get interested. I tend to quantify that as combining different “concepts”, changing “concepts” frequently, or using their platform as a way to subvert expectations in some way. Usually this translates either into the artist is in control of their writing or they have a spin on something we already are accustomed to. For me personally, I try to find artists that have something to say. A lot of it boils down to personal preference – how you relate to the singer and the art matters just as much as what the company is trying to market. ![]() Now that we have a couple of generations of K-Pop stars to look up to, not to mention a massive amount of younger groups, it’s a lot harder to find that one, unique idol that speaks to you personally. ![]() But then of course there’s the third option: that the band is doing something unique, that hasn’t been done before. BTS’s popularity in particular largely lends itself to the brilliant marketing by Bighit Entertainment and the American label handling their US distribution, Columbia Records. The second reason is that they’re marketed really well to specific demographics. One is that they take another group’s concept and do it (arguably) better – many boy groups tend to be offshoots of each other for this reason. Please follow our site to get the latest lyrics for all songs.When a group becomes particularly popular in K-Pop, it’s for one of three reasons. I want you to smile And remember every good timeįind more lyrics at You can purchase their music thruĭisclosure: As an Amazon Associate and an Apple Partner, we earn from qualifying purchases Other Popular Songs: NateWantsToBattle - The Quiet Things That No One Ever Knows Yvng Mickey - Beatbox 3 ![]()
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